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Blue Ocean Strategy: Value Innovation Workshop
October 15, 2016 @ 4:00 pm - 6:00 pm$20
Join us for a hands-on workshop on Blue Ocean Strategy with Angela Hill (CEO, Incitrio). Ms. Hill will break down the basics of Value Innovation and give you concrete tools & frameworks on how to implement this strategy in your business.
Blue Ocean Strategy is based on the concept that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. Strategic moves can create a leap in value for the company (“value innovation”), its buyers, and its employees while unlocking new demand and making the competition irrelevant.
For the past twelve years, Ms. Angela Hill has acted as the CEO and Chief Creative Officer of Incitrio, a global branding agency. With over 23 years of branding, design, and marketing experience in St. Louis, San Francisco and San Diego; she has worked with clients to brand them internationally. Her clients are based all around the world and come to her for her internationally recognized experience in brand analysis, strategy, application and extension.
She has worked with both Fortune 500 and local clients such as: Anheuser Busch, Williams Sonoma, GoMacro, Sun Microsystems, Intel, Energizer, Ford, PG&E, Merrill Lynch, Maersk, 3E Company, Cogent, redIT, Symwave, Medtronics, and more. Her expertise ranges from: brand strategy/analysis to graphic design for print to integrated online marketing campaigns. She is extremely active in the non-profit community and heavily involved in projects regarding: branding, sustainability, design, biomimicry, social media integration, and cause marketing.